Design For Good

Cross Platform Ad Campaign

This ad campaign focused on bringing awareness of sexual assault on college campuses. Most rapes/assaults go unreported, and this is due to the fear associated with reporting. A woman has the right to wear what she wants and to say no without violence being brought against her.

This campaign is supposed to look like a vintage ad, with a deeper meaning once the audience reads. It’s supposed to help motivate victims to report because assault is a crime, and a woman has the right to not put up with it. I liked the parallel between women and how they are often treated like objects and paper dolls. I found a vintage paper doll set and I purchased it, and I scanned the women and the clothes so I could use their visuals.